Social Networking, Perceived Norms And Drinking Among...

Social Networking, Perceived Norms and Drinking Among College Students Jessica Katon Southern Connecticut State University Social Networking, Perceived Norms and Drinking Among College Students Introduction In the United States, binge drinking among college students continues to be a prevalent health issue due to the potential negative consequences that can impact their safety and wellbeing. While there are a number of factors that may potentially influence a college students’ decision to use alcohol, research suggests that social norms conveyed on social networking sites such as Facebook can have a strong influence drinking behavior. This paper will give an overview of the current literature surrounding this issue and propose a qualitative research project that will help expand our knowledge of perceived drinking norms and the use of online social networking sites. The purpose of this study is to explore college students’ perceptions of displayed references to alcohol use on Facebook and what presentations would cause them to worry for a friend’s health and safety. This information may potentially be valuable in the development of effective evidence-based interven tion programs aimed at decreasing binge drinking among college students. Population of Interest There are approximately 21 million students enrolled in college in the United States with nearly 18 million in undergraduate programs (National Center for Education Statistics, 2014). Thirteen millionShow MoreRelatedIs There a Link between the Misconception that There is Binge Drinking on College Campuses and the Presence of Alcohol Related Content on Social Media1135 Words   |  5 Pagescomes to college life is that almost every college student parties on the weekends and participates in binge drinking. Angela K. 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